Jiji PressLONDON (Jiji Press) — The World Travel Market, an international trade show for travel agencies and related parties, kicked off in London on Monday, with 24 groups participating from Japan, a record for the country.
The exhibition, slated to be held until Wednesday, is expected to be joined by some 5,000 groups and attract over 500,000 visitors.
The Japan National Tourism Organization established a booth for 24 organizations, including the Hokkaido and Aichi prefectural governments, which participated for the first time.
With the Rugby World Cup 2019 and the 2020 Tokyo Olympics and Paralympics slated to be held in Japan, participants, including the host municipalities of Rugby World Cup games, enthusiastically promoted their regions and products.
The WTM, a large exhibition held in London every year since 1980, serves as a valuable opportunity to collect information for tourism product development.
Among the Japanese participants, a joint team made up of members such as the Kobe city government and the Hyogo and Osaka prefectural governments attended the event for the third time.
In the ongoing event, the team is focusing on a sales pitch for the people of Britain, the birthplace of rugby, ahead of the World Cup.